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Clients Win Regional CotY Awards!

The National Association of the Remodeling Industry (NARI) just announce regional awards for their Contractor of the Year (CotY) awards. Two of our clients won awards. HDR Remodeling won an award for the Residential Kitchen $30,000-$60,000 and Podesta Construction, Inc. won an award for Entire House $500,001-$750,000. Congratulations! We’d like to think that the high quality photos we provided for both of these projects was a factor in winning the awards.
Whole house remodel in BurlingameAbove: Podesta Construction
Residential  kitchen remodel Above: HDR Remodeling
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Why Hire a Pro?

     Here’s an example of how, with some planning and forethought one can capture some stunning photos of something that might otherwise look drab. It isn’t always about the equipment. Knowing how to solve problems as they relate to the photographic image comes from experience and planning.  In this case, the project was a garage that was converted to a living space. Our client: local remodeling firm, HDR Remodeling.
     The first step in this process is to take a look at the project before the shoot, with enough lead time to plan for any staging and props. During the walk-through we usually capture a few snapshots so that we have something we can use for planning. Here are a couple of images from the walk through.
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     The first thing I discovered on the walk-through was that the morning sun does not shine on the front of the garage as I had expected. The front of the garage is in shade. This is something I may not have been able to determined based on what I can glean from map and sun orientation. Shooting at dusk would eliminate the shadow issue and bring the structure to life with light glowing from within. The interior walk-through photos suggested that some furnishings would be essential to making the shoot work. In particular a bedspread, pillows, chairs and plants. I envisioned an image taken from the driveway with the doors open, with a rattan chair and a guitar in view to give the image a sense of humanity. A couple of plants at each side of the entry would soften up the concrete of the driveway.
     Prior to the shoot I shared the shopping list for props with the client. Between us, and with the help of my assistant, we managed to pull together the props we needed to make the shoot work. Setting up for the shoot meant unloading furniture, making the bad, ironing pillow cases, and moving furniture. Another key to a project like this is having enough hands on-deck to manage the staging as we go. A chair or a plant may need to move between different camera positions. Since we are only seeing part of the room at any time we’re often moving or re-using props as we change camera positions, having an assistant makes it possible to work quickly and efficiently and an extra set of eyes is handy for seeing things like the fringe of the rug that is askew.
     When all is said and done, here’s what the final images look like.
Garage conversion         Garage conversion
     I think you will agree that getting professional quality photos is not just about equipment. It’s about planning, bringing experience to bear and having the right help to get the job done.
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The Church of the Good Shepherd

Church of the Good Shepherd

Originally built in 1878, the Church of the Good Shepherd is the oldest continuously used church in the Bay Area. Designed by Charles L. Bugbee, a renowned San Francisco architect, it is modeled in the Gothic Revival style and is a City of Berkeley Landmark as well as listed on the National Register of Historic Places. We had the opportunity to photograph the church on behalf of Plath and Co. general contractors and The Bay Architects who restored the landmark after a fire in October 2012.

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Steel Clad House for EcoSteel

Private Residence in Danville

We recently photographed a private residence in Danville that had some interesting features. Upon entering the house you find yourself in a two story atrium with a Koi pond and a glass bridge across the pond. Quite remarkable. We photographed this project for EcoSteel.  We chose to photograph this project close to dusk to take advantage of the available light.

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The New 49ers Store for Nike

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Yesterday we had the opportunity to work with Nike, photographing their display in the new 49ers store at the Levi Stadium in Santa Clara. No shortage of products available to support our local professional sports team. Walking around the stadium, everything is brand new, bright and gleaming, and high tech. Just waiting for the throngs to appear for the first game.

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On the Cover

Period Homes Cover. Volume 15 Number 2, March 2014

A photo we captured for Kirk E Peterson & Associates Architects appears on the cover of the March issue of Period Homes. There’s also a six page spread of photos along with a story about the remodeling project.  You can view the electronic version if you can’t find it on the newsstand. Several parties participated in the photo shoot. In addition the the architect, Shaddle Construction Inc. and Wooden Windows also shared in the photography.

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Supplier of the Year Award

NARI Supplier of the Year Award. 2013. Treve Johnson Photography.

At the April 9 meeting of the San Francisco Bay Area NARI chapter, Treve Johnson Photography received recognition at the Supplier of the Year.  We’d like to thank all our NARI clients for the opportunity to serve you, and we’d also like to invite those of you in the remodeling industry to come and find out how you can benefit from NARI. Our next chapter meeting will be at on May 14, 2014, 6-8:30 at Jack London Kitchen and Bath.

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El Cerrito Natural Grocery Annex

El Cerrito Natural Grocery Annex

Conscious Construction asked us to photograph the El Cerrito Natural Grocery Annex, and since we’re fond of photographing buildings at dusk, we waited for the right time of day and went to work.  While waiting for the right moment we took advantage of the opportunity to have a Latte and cookies.  The space inside is just as beautiful as the outside.  They will be providing prepared foods, with everything organic and sustainable.  Not all of the service was in place when we visited, so we’re anxious to go back when they have more of there services in place.

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Wooden Window Features our Photography

WoodenWidnow

Our friends at Wooden Window recently redesigned their website. The first photo to pop up on the page is one of ours so we thought we ought to share the news. Wooden Window crafts guild quality windows. You can view the website at woodenwindow.com.

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Condo Remodel

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It isn’t often I can walk into a job site and simply set up the camera and shoot, but this was one such project we photographed for Gilman’s Kitchens and Baths. This was a condo remodeling project of a 1930’s vintage unit it San Mateo. Nicely designed, nicely executed, and the owner’s had good taste in furnishings and art. The place was also spotless when we arrived, and Gilman’s crew, simply packed up their props and went to the next location. This was one of three locations we photographed over the course of the day. We have an ongoing arrangement with Gilman’s, where they supply the staging crew and manage the stating, and I simply show up with the camera and start shooting.

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